tiistai 27. maaliskuuta 2018

Ragan.com: 95 helpful tools and resources for communicators

It’s a wonderful time to be a communicator.

Sanguine professional prospects aside , communication pros have at their fingertips a splendid array of tools and technology that can make their work more efficient, robust, compelling and insightful. The trick is finding a nice mix of resources that make your job easier—not more complicated.

[EVENT: Create powerful corporate content that engages internal and external audiences.]

Veteran PR exec Stephen Waddington has posted a handy list of tools to help PR pros “work smarter” and gain an edge over competitors. Here’s a sample, separated into umbrella categories:

Planning

AnswerThePublic
Visualization of autocomplete results provided by Bing and Google

Facebook Ad Planner
Understanding Facebook users by demographic and behavior

Google Consumer Barometer
Online research and resources that show how people around the world use the internet

Google Keyword Planner
Tool to get keyword ideas to help build your campaigns

MozPro
Suite of search engine optimization planning and analytics tools

Listening

Clarabridge CX Analytics
Natural Language Processing, sentiment monitoring and data categorization

Google Cloud Platform Natural Language API
AI tech that can be used for social media sentiment analysis

Google Forms
Survey forms for external or internal research

IQ Bot
AI tool that can analyze and make sense of unstructured content

Questback
Online survey platform for market research

Quid
Platform for searching, analyzing and visualizing social media data

SurveyMonkey
Online survey platform for external or internal research

Analytics

Bit ly
URL shortener, link management and analytics

Shared count
URL tracking

Similar Web
Website traffic and analytics

Tableau
Business intelligence and analytics

Ubermetrics
Media intelligence and analytics software

Buzzsumo
Content and influencer identification based on keywords

Audio content

Audacity
Open source audio, editing and mixing

Libsyn
Podcast syndication

Soundation
Audio editing, mixing and publishing

Zencastr
Podcast editing and recording

Visual content

Canva
Graphic design and layout tool for images, graphics and illustrations

iPiccy
Photo editor and image creator

Pexels
Stock photos

Pixabay
Stock photos

Pixlr
Online photo editor

PNG Mart
Free PNG images with transparent backgrounds

StockSnap
Stock photos

Unsplash
Stock photos

Video content

GoAnimate
Video animation

WeVideo
Online video editor

Media relations workflow platforms

MyNewsdesk
Newsroom platform to create press releases, branded newsrooms and manage news distribution

PressPage
Newsroom platform to create engaging stories, seamlessly distribute to maximize reach and analyze results

Prezly
Newsroom, distribution and content management

Prowly
Newsroom platform to create press releases, brand newsrooms and news distribution with analytics

PR pros who cling to old-school methods are punching a one-way ticket to Irrelevant Town. It’s time to embrace technology, learn a new skill, try different platforms, and take advantage of resources that provide a competitive edge.

Review the rest of the helpful tools listed on Mr. Waddington’s blog.



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